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About West

West Stringfellow is one of the world’s leading experts and teachers of innovation. He is an award-winning executive who has more than 25 years of product and innovation experience at category pioneers such as Amazon, PayPal, Target, Visa and more. He spent a decade living overseas and built and led teams in dozens of countries.

West intimately understands the challenges entrepreneurs face. He founded two startups, one of which was purchased by a Fortune 50 company. West also built and led a Techstars startup accelerator and has mentored hundreds of founders around the world.

This unique 360 career path makes West an empathetic teacher with a global point of view on corporate and societal trends.
West sitting on the stairsWest is sitting on the stairs
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My Core Values

1
Customer obsession.
2
Data, not assumptions.
3
Use proven processes.
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1
After 7 years of working in server closets, I was recruited to Amazon! 🌟
Got my Amazon Blue Badge-min
2
Envisioned and built Amazon’s fraud office in Bangalore, India. Now Amazon’s largest analytics facility. 🇮🇳
West standing at a market
3
Met with members of Parliament in London as VP, Innovation at Visa. 🤝
West wearing a suit
4
Recruited by PayPal while cruising through Sydney harbor. Joined as the Director of Product and Customer Experience for Australia.  🎉
West in Australia with the Sydney Opera House in the background
5
Launching PayPal’s first point of sale product as Senior Director, Global Innovation. We swept the PYMNTS.com awards at Harvard for this product. 💸
West launching PayPal Point of Sale
6
Closing the Nasdaq. Pretty cool moment. 📊
Building with NASDAQ shown on the screen
7
Joining Rosetta Stone as Chief Product Officer where we launched several award winning products. 🏆
West on the Rosetta Stone cover
8
📰 MEDIA MENTION
My recruiting efforts made the front page of the San Francisco paper when I was CPO at BigCommerce. 📰
West in an article in the newspaper
9
Joining Target as their 1st Entrepreneur in Residence! 🏠
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10
Launching the Techstars Retail Accelerator that I proposed and built. 🏗️
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11
Launching HowDo!!! 🤩
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What people are saying

Quotation marks
“West is a Tour De Force of vision and execution. I've worked with a lot of product leaders in my time, and few can motivate hundreds worldwide around a common vision and execute to plan like West. Top 5 I've worked with in my 20 year career, easily.”
Scott D.
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Business Insider logoFortune logoMashable logoTNW logoWall street journal logo
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Let’s grow your business together.

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WHY

West ❤️s Innovation

Innovation is the most critical investment companies will make - or avoid - in the next 10 years of our planet's history. Innovation develops nimble yet sturdy, category-defining businesses. As a result, employees are empowered at every level with quality jobs, and corporations of all sizes are more effectively aligned to contribute solutions to the greatest threats to life on Earth, including inequality and climate change.
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Selected reads

Startup 101: Building a $B Business as an EIR at Target
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10 guidelines to help you innovate and get stuff done
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How to Build a Startup Accelerator at a Large Firm - lessons from Target
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