West Stringfellow leads product management and innovation at scale. Throughout his 20 year career, West honed his ability to quickly create a better strategic vision of a company's future, motivate large groups of people to pursue that vision and then lead teams through the operational, financial, organizational and technical processes that bring strategic visions to life.
Currently, West is Founder and CEO of HowDo
where he is providing free universal innovation training. Prior to HowDo, West was Target’s first Entrepreneur in Residence, Target’s VP of Innovation and the Founder of the Techstars Retail Accelerator, in partnership with Target. He was also Chief Product Officer for Bigcommerce and Rosetta Stone, led product innovation at PayPal and Visa and was a senior product manager at Amazon. As a result, West led teams that built and rebuilt products and services used globally and daily by tens of millions of satisfied customers.