About West

With over two decades of experience leading successful product innovation teams, West Stringfellow has a proven track record of delivering results. He has launched dozens of award-winning products and platforms that are used by hundreds of millions of customers on a daily basis, and has overseen over $300 million in product management and innovation for top companies such as Amazon, PayPal, Rosetta Stone, Target, and Visa.

In addition to founding and patenting his own startup, which was later acquired by a Fortune 50 company, West also founded and led the Techstars Retail startup accelerator. He is the holder of five patents.
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My Core Values

Customer obsession.
Data, not assumptions.
Use proven processes.
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After 7 years of working in server closets, I was recruited to Amazon! 🌟
Got my Amazon Blue Badge-min
Envisioned and built Amazon’s fraud office in Bangalore, India. Now Amazon’s largest analytics facility. 🇮🇳
West standing at a market
Met with members of Parliament in London as VP, Innovation at Visa. 🤝
West wearing a suit
Recruited by PayPal while cruising through Sydney harbor. Joined as the Director of Product and Customer Experience for Australia.  🎉
West in Australia with the Sydney Opera House in the background
Launching PayPal’s first point of sale product as Senior Director, Global Innovation. We swept the awards at Harvard for this product. 💸
West launching PayPal Point of Sale
Closing the Nasdaq. Pretty cool moment. 📊
Building with NASDAQ shown on the screen
Joining Rosetta Stone as Chief Product Officer where we launched several award winning products. 🏆
West on the Rosetta Stone cover
My recruiting efforts made the front page of the San Francisco paper when I was CPO at BigCommerce. 📰
West in an article in the newspaper
Joining Target as their 1st Entrepreneur in Residence! 🏠
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Launching the Techstars Retail Accelerator that I proposed and built. 🏗️
West talking at a conference
Launching HowDo!!! 🤩
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What people are saying

Quotation marks
“West is a Tour De Force of vision and execution. I've worked with a lot of product leaders in my time, and few can motivate hundreds worldwide around a common vision and execute to plan like West. Top 5 I've worked with in my 20 year career, easily.”
Scott D.
Quotation marks
Business Insider logoFortune logoMashable logoTNW logoWall street journal logo
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Let’s grow your business together.

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West ❤️s Innovation

Innovation is the most critical investment companies will make - or avoid - in the next 10 years of our planet's history. Innovation develops nimble yet sturdy, category-defining businesses. As a result, employees are empowered at every level with quality jobs, and corporations of all sizes are more effectively aligned to contribute solutions to the greatest threats to life on Earth, including inequality and climate change.
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Selected reads

Startup 101: Building a $B Business as an EIR at Target
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10 guidelines to help you innovate and get stuff done
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How to Build a Startup Accelerator at a Large Firm - lessons from Target
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