Tel: +1 866 364-6936
 Grow Revenue  |  Decrease Operating Costs  |  Mitigate Risks  |  Empower Employees  |  Delight Customers  |  Build Equitable Businesses Rapidly  |  Adapt to Climate Change  |  Diversify Revenue Streams  |  End the Climate Emergency  |  Reduce Extreme Wealth Inequality  |  Educate Everyone  |
 Grow Revenue  |  Decrease Operating Costs  |  Mitigate Risks  |  Empower Employees  |  Delight Customers  |  Build Equitable Businesses Rapidly  |  Adapt to Climate Change  |  Diversify Revenue Streams  |  End the Climate Emergency  |  Reduce Extreme Wealth Inequality  |  Educate Everyone  |
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I help leaders grow their business.

Hi! I’m West Stringfellow and I help executives, entrepreneurs, investors and boards innovate.

I am determined to give all business leaders the data, insights, mindset, processes, talent and tools required to build multiple revenue streams in growing sectors and markets while adapting to rapid change.
years building teams, products, services and platforms
in product development led
business leaders accelerated
An astronaut floating in space
How west helps you

West Helps Leaders:

- Set company-wide goals that accelerate innovation

- Invest in innovation enough to win while balancing time, risk and optionality

- Build winning value propositions that differentiate your business, market and technology

- Create defensible and scalable profit sources built on new business models

- Develop, launch, scale and iterate innovations quickly and effectively

- Lead, incentivize, motivate your talent to repeatedly innovate

- Build and maintain the networks required to win long-term

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“West has a remarkable ability to see clearly what needs to be done, and a complete lack of fear when it comes to expressing those ideas. His amazing track record speaks for itself, but I'm happy to speak for him too. He's a phenomenal leader and an awesome personality to work with.”
Ian C.
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How West Activates Innovation In You and Your Organization

West’s realistic, customer-focused approach to innovation will help you and your team move faster and farther with less risk, more efficiency and greater alignment with the needs of your current and future customers, talent and shareholders.
West motivates corporate, community, conference, government and student audiences to innovate.
West helps executives and entrepreneurs professionally develop their innovation knowledge and skills.
West helps companies accelerate their innovation and product management teams, projects and outcomes.
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How We Get Stuff Done

West has refined his process for launching new businesses
Develop the mindset required to innovate and achieve your potential.
Deeply understand your customer, competitor, market and available technology so that you can minimize risk while maximizing the chance of success.
Build, manage and lead a team that is capable of continuously innovating at scale.
Leverage innovation tools and best practice to deliver new solutions to your customers.
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Edmund Hillary Fellowship
In 2020 West was selected to join the EHF community of 500 “action-oriented people influencing the course of humanity”. Fellows undergo a rigorous application process and were selected from 10K+ applicants.
Minneapolis Real Power 50
In 2016 West was selected as a “Power50” who are “The linchpins in their company. The heart of the operation. The people who make things happen.” Winners were nominated by previous members and vetted for 3 months.
PayPal Employee Awards
in 2012 West received:
-the “Universe” award, EBay’s highest award, from PayPal’s CPO
-the “Meteor Shower” award, eBay’s 2nd highest award, from my team for my leadership of the Point of Sale Program.
iKids Awards
In 2014 the team West led won 1st place in "Best Learning App for Preschoolers " for Rosetta Stone's Lingo Letter Sounds
Webby Awards
In 2014 the team West led was nominated and selected as an Houoree for "Apps, Mobile, and Voice" in "Education and Reference" (Handheld devices) for Rosetta Stone's Lingo Letter Sounds. Innovator Awards
In 2013, the team West led won:
- Gold for "Most Innovative"
- Silver for "Most Disruptive"
- Bronze for "Best Merchant"
for PayPal's point of sales solution.
Google Australia Brand Zeitgeist
In 2010 the team West led won "Fastest Rising Google searches for Australian Brands" for their SEO work at GraysOnline.


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Secure Loyalty Programs
A system with a decentralized architecture to provide secure loyalty program.
Social retail platform & system with graphical user interfaces for presenting multiple content types
A social media platform and system provides a graphical user interface for creating social media posts and tagging one or more products.
Payment system
Disclose embodiments provide systems and methods of processing payment authorisation requests for payment.
Smart Wallet
A service provider provides one or more "best" total value suggestions for one or more items specified by a user.
Payment System
Embodiments of the invention provide a method of processing payment authorisation requests for payment transactions.
Local Affiliate Marketing
Merchants within close proximity to each other are "affiliated" with other by distance. A consumer making a first.
Systems And Methods For Providing Information To Consumers
A method and a system to provide information to consumers are provided.
Location Determination And Map Building
The present disclosure involves a method comprising: determining the location of a user inside a facility.
Account Access At Point Of Sale
Verifying personal identification number (PIN)

Let’s grow your business together.

Click below to contact me today
West's Passion

West Built the World's Largest Innovation Resource: HowDo

“Innovators create new jobs and new solutions; two things humanity needs right now.

Unfortunately, too many innovators fail.

To help innovators succeed, I built HowDo.”


West Stringfellow has over twenty five years of proven experience leading innovation and product management in fast-paced, high-growth companies including Amazon, PayPal, Rosetta Stone, Target, Visa and several startups. West envisioned, built and led the Techstars Retail Startup Accelerator. A Fortune 50 company bought his startup. West is the inventor of five patents and a Fellow in the Edmund Hillary Fellowship.
I AM: 
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- A Fortune 50 company bought West’s startup.
- Vice President of innovation and the 1st Entrepreneur in Residence at Target
- Envisioned, built and led the Techstars retail startup accelerator
- Chief Product Officer at Bigcomerrce
- Chief Product Officer at Rosetta Stone
- Vice President of European innovation at Visa
- Senior Director of global platform, product and innovation at PayPal
- Senior Product Manager at Amazon
- Fellow at the Edmund Hillary Fellowship
- Inventor of five issued patents


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Quotation marks
“West has a very unique mix of technical know-how, innovation and programme delivery, coupled with an extremely strong commercial and marketing skill set. This mix has invariably meant that he transforms and builds new revenue streams.”
Crispin T.
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Frequently Asked Questions

Frequently asked questions

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How much of my free time will this take?
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