Leading innovation and product management at scale
/ 20+ years Product and innovation experience
West builds and leads teams that design, develop, launch and manage products and platforms.
2004 - 2007 Senior Product Manager
- Proposed Amazon's first billable web service Built and led rockstar teams that: - Built and launched the content operations for Amazon's 1st digital video product - Proposed, built and launched Amazon's 1st fraud and merchant risk office in India - Rebuilt European Merchant Fraud program and team, reducing free cash flow loss from fraud by 98% - Led Amazon's North American Media Marketplace and UK Affiliate marketing
2007 - 2009 Vice President, European eCommerce & Innovation
Built and led rockstar teams that: - Built Visa's European eCommerce strategy - Rebuilt Verified by VISA (VbV) in Europe, increasing usage by 130% YOY - Proposed, designed and built Visa's 1st B2C eCommerce payment strategy and product; which was Visa's first PayPal competitor
2010 - 2012 Senior Director, Platform and Innovation
- Proposed and created the Platform team Built and led rockstar teams that: - Rebuilt PayPal Australia’s AML, KYC and CTF compliance infrastructure retaining 3MM+ AU consumers - Designed, developed and launched PayPal's 1st point of sale product and platform; which was PayPal's first point of sale product - Developed PayPal's platform strategy
2012 - 2013 Chief Product Officer
(Re)Built and led rockstar teams that: - Built a new product strategy shifting the company from physical box to digital platform - Rebuilt Android and IOS mobile apps, lifting feedback from 1 to 4.5+ stars - Built 1st micro-lesson app: Travel - Built 1st Kids products – reaching #2 iTunes store ranking for Free Kids apps and winning awards - Acquired, integrated and launched 1st SaaS learning platform and B2B product line
2013 - 2014 Chief Product Officer
- Proposed and created the San Francisco office and team (Re)Built and led rockstar teams that: - Built a new product strategy - Opened the San Francisco office hiring 60+ FTEs in 4 months - Eliminated 500+ bugs and lifted platform availability to 99.9%+ - Lifted data capture from < 6MB/day to > 200GB/day.
2015 - 2017 Entrepreneur in Residence & Vice President, Innovation
- Target's 1st Entrepreneur in Residence (EIR) - Proposed and built an innovation strategy for Target and was made VP, Innovation - Proposed and led the Techstars Accelerator at Target Built and led rockstar teams that: - Designed and developed my EIR company - Centralized Target's innovation efforts - Built and managed the Techstars Accelerator
/ 8+ years International Work Experience
West lived overseas for 8 years and led teams in over 30 countries.
4 years working in the UK as Senior Product Manager at Amazon UK & Vice President, Innovation and eCommerce at VISA Europe
3+ years working in Australia as Director, Product and Customer Experience at PayPal, Head of Marketing and Product at GraysOnline, and Chief Product Officer at Bigcommerce
6 months working in India designing, building and staffing Amazon’s first fraud analytics facility in India – now the largest such facility for Amazon
West and his teams filed a lot of patents.
Secure loyalty programs
A system with a decentralized architecture to provide secure loyalty program
In 2020 West was selected to join the EHF community of 500 "action-oriented people influencing the course of humanity". Fellows undergo a rigorous application process and were selected from 10K+ applicants.
Minneapolis Real Power 50
In 2016 West was selected as a "Power 50" who are "The linchpins in their company. The heart of the operation. The people who make things happen.” Winners were nominated by previous members and vetted for 3 months.
PayPal Employee Awards
In 2012 West received: - the “Universe” award, eBay’s highest award, from PayPal’s CPO - the “Meteor Shower” award, eBay’s 2nd highest award, from my team for my leadership of the Point of Sale Program.
In 2014 the team West led won 1st place in “Best Learning App for Preschoolers“ for Rosetta Stone’s Lingo Letter Sounds.
In 2014 the team West led was nominated and selected as an Honoree for “Apps, Mobile, and Voice” in “Education & Reference (Handheld Devices)” for Rosetta Stone's Lingo Letter Sounds
PYMNTs.com Innovator Awards
In 2013 the team West led won: - Gold for “Most Innovative” - Silver for “Most Disruptive” - Bronze for “Best Merchant” for PayPal's point of sale solution.
Google Australia Brand Zeitgeist
In 2010 the team West led won "fastest rising Google searches for Australian brands" for their SEO work at GraysOnline.
West graduated in 2001 from the University of Colorado at Boulder with a Bachelor of Arts in Political Science.
Executive Leadership Training
Selected by CEOs for Executive Leadership Training reserved for the top 1% of executives at Target (2016), PayPal (2011) & Visa (2008)
1:1 Executive Coaching
At PayPal, Target & Visa
At Amazon, PayPal, Target & Visa
At PayPal, Target & Visa
West and his team's work has been covered by a variety of media outlets.